About Us

Discover premium GEAR for all your favorite Green Lake adventures!
GEAR is your downtown Green Lake destination for lake days, golf weekends, and everything in between.



Stop by the shop to explore a curated selection of premium apparel, sunglasses, swimwear, wakesurf gear, golf apparel, hats, sandals, accessories, and exclusive Green Lake-branded goods.



We carry top brands like Vuori, Free People, Rip Curl, Billabong, Reef, and Costa — all chosen for comfort, style, and life near the water.



Explore Green Lake with our hourly or daily eBike rentals, perfect for cruising downtown, lakeside rides, or taking the scenic route around town.



And because shopping should feel a little more like vacation, we also offer beer and wine to enjoy while you browse or relax outside in Side Door Sips, our laid-back alley seating area. Don't miss Happy Hour, every Friday from 4-6pm.



At GEAR, it’s never just about what you buy — it’s about the memories you make along the way.